| Frequently Asked Questions |
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1. What is eye-tracking?
Eye-tracking, or eye-gaze tracking, is the ability to determine where a person is looking. In the context of a computer user, Mirametrix's S1 Eye-Tracker can determine where on the screen the user is looking. The gaze data is determined by placing a user-facing camera directly below the monitor, and using the images of the user's eyes to calculate where on screen they are looking.
2. How can I use eye-tracking?
Eye-tracking can be used to provide feedback on how users visually process and use your product or service. Often what is obvious to a designer is not obvious to a user, and eye gaze data can reveal usability problems. The product to be improved could be a video game interface, a website, a computer program, an image of product packaging or an advertisement.
With eye-gaze data, you can more easily answer the questions:
• Why is the user not clicking on the correct spot?
3. Why are your eye-trackers more affordable than the competitors'?
The S1 eye-tracker was designed from the ground up with affordability in mind. We use the latest machine vision cameras that operate with a standard USB interface, allowing you to use your own computer and screen, eliminating the cost for extra equipment. We believe the value proposition of eye-tracking is greatly increased by not having to share equipment between developers and usability experts.
3. Where can I find out more?
For more information on eye tracking and its applications please see our page on the S1 Eye-Tracker product information page, or contact us.
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