Eye Tracking for Usain Bolt’s World Record 200m Race
Eye tracking is used on video content to track what people are looking at, which shows true intent and understanding of the content being presented. This is ideal for television shows, advertisements or movies. It works well when assessing product placement and the efficacy of ads.
In this demonstration, we’ve used the 2009 world record race by Usain Bolt in Berlin, Germany. The eye tracking is done of a recording of the event to show you how eye tracking works on video content.
It’s interesting to see how the subject’s eyes go from racer to racer just before they take off and start running. From that point forward, the user’s eyes move very quickly to the leader and fixate there.
About half way through the video you see the person’s eyes move to the time and the current world record; and the eyes bounce back and forth between Usain Bolt and the two times. The subject’s eyes end by looking at Usain Bolt as he’s winning, but they’re fixated behind him, at the finish line.
Eye tracking is a very effective tool in a number of scenarios: market research, academic research, usability and game design.
Testimonials
"We've been using the Mirametrix Eye Tracker for over a year in a variety of ways, ranging from classroom projects to 3D stereo research. It's performed well and met our needs. The easy API makes custom application development on Windows, Mac and Linux fast and painless." - Andrew Duchowski, Professor, School of Computing, Clemson University
"Your eye tracker has been invaluable to my research. In addition to bringing the technology within reach of my limited budget, it was incredibly easy to set up. I was recording within an hour of unwrapping the package and installing the software." - Jodie Jenkinson, Assistant Professor, University of Toronto
