Eye Tracking with a Hockey Sports Video
The Mirametrix S2 Eye Tracker works very well for eye tracking on video content. Here’s an example from a hockey video showing highlights from Game 1 of the Stanley Cup Final between the Vancouver Canucks and Boston Bruins. The video is a highlight reel from television where Raffi Torres is scoring a goal against Tim Thomas.
It’s interesting to see how the subject’s eyes quickly pick up the puck and follow it directly into the net. Not surprisingly, the eye tracker shows that the test subject also focuses a lot on people’s faces.
Eye tracking on videos is used extensively in market research for advertising and television shows. For example, it can be used to understand how to most effectively do product placement for television or movies. It’s also used in game design to understand what people are looking at, and how they’re interacting.
Testimonials
"We've been using the Mirametrix Eye Tracker for over a year in a variety of ways, ranging from classroom projects to 3D stereo research. It's performed well and met our needs. The easy API makes custom application development on Windows, Mac and Linux fast and painless." - Andrew Duchowski, Professor, School of Computing, Clemson University
"Your eye tracker has been invaluable to my research. In addition to bringing the technology within reach of my limited budget, it was incredibly easy to set up. I was recording within an hour of unwrapping the package and installing the software." - Jodie Jenkinson, Assistant Professor, University of Toronto
