Mirametrix was founded in 2008 by Dr. Craig Hennessey, an Adjunct Professor in the Department of Electrical and Computer Engineering at UBC. He started the company based on his own need for a high quality, easy-to-use eye tracker.
The leadership team has over a decade of experience in eye tracking, with an additional 30 years of experience in related fields including perception-based video technology and image processing.
Mirametrix joined the TandemLaunch Technologies program in early 2011. TandemLaunch is a turn-key accelerator for multi-media innovation that provides funding and resources for inventors. These resources have enabled Mirametrix to expand its product and development activities, to continually meet the needs of customers – providing an affordable, easy-to-use eye tracker system.
The company is now based in Montreal, Quebec, Canada. Mirametrix sells its S2 Eye Tracker system internationally, focused on academic research, market research, usability, education and game design.

"We've been using the
"Your eye tracker has been invaluable to my research. In addition to bringing the technology within reach of my limited budget, it was incredibly easy to set up. I was recording within an hour of unwrapping the package and installing the software." - Jodie Jenkinson, Assistant Professor, University of Toronto