Eye Tracking for Web Usability
There are many ways of assessing the usability of your web application or web site. But eye tracking is one of the most effective and accurate — the eyes don’t lie! Users navigate with their eyes before they navigate with their mouse. Eye tracking determines intent, and identifies problems areas with your website that no other usability testing can get to easily.
This is a short video demonstrating eye tracking for navigating a web site and reading an article online. The eye-gaze position is shown in red, the mouse position in green, left mouse clicks in blue and right mouse clicks in yellow. The size of the red circle is proportional to the duration of the fixation (stable point-of-gaze). Fixations are connected by a red line (saccades or quick jumps of the eyes).
For e-commerce sites, eye tracking is particularly useful. Eliminating confusing areas of your web site will streamline a consumer’s purchasing process and drive more revenue.
The Mirametrix S2 Eye Tracker allows for easy and quick eye tracking analysis. You don’t need formal training or expertise in eye trackers or eye tracking to use the S2 Eye Tracker. It can be setup in a few minutes. And you don’t need to do deep level analytical work with the data collected by the eye tracker; seeing recorded sessions of people’s eye movements can instantaneously provide huge value.
Testimonials
"We've been using the Mirametrix Eye Tracker for over a year in a variety of ways, ranging from classroom projects to 3D stereo research. It's performed well and met our needs. The easy API makes custom application development on Windows, Mac and Linux fast and painless." - Andrew Duchowski, Professor, School of Computing, Clemson University
"Your eye tracker has been invaluable to my research. In addition to bringing the technology within reach of my limited budget, it was incredibly easy to set up. I was recording within an hour of unwrapping the package and installing the software." - Jodie Jenkinson, Assistant Professor, University of Toronto
