Eye Tracking for Game Design
The amount of work that goes into designing and building a game is incredible. Every detail is assessed, measured and fine-tuned. Eye tracking can add an exceptional level of data and insights into game design through usability testing. For example, you can evaluate the navigating pattern through the game, and if players are at ease with the elements on the interface.
Eye tracking research into game design improves the quality of games by providing quick and easily measurable information that can be interpreted and used immediately. Here’s an example of a quick eye tracking study on a Flash-based game. The red dots represent where people are looking and for how long:
This short video illustrates eye-gaze tracking with the Mirametrix S2 Eye Tracker while searching for a Microsoft MSN causal game to play. Eventually the top MSN game Bubble Town was selected.
Eye-tracking has great potential as a tool in the evaluation of game design. Knowing where a player looks and doesn’t look provides excellent feedback on improving the playability of a game. Game developers can see their games literally from the eyes of their users.
The Mirametrix S2 Eye Tracker is so easy to setup – you can be up and running in minutes. You won’t need any extensive training or experience with eye tracking. The S2 Eye Tracker is an affordable, portable solution for game design.