| S1 Eye-Tracker: Academic Research |
 The S1 can provide new insight into how people process and interact with visual information.
The S1 eye-tracker opens doors to exciting new research. Because eye-tracking is a relatively new technology, their are many novel research avenues opened by employing eye-tracking. Potential areas of application are psychology, human-computer interaction, marketing, and more. Below are four examples of puplished research where eye-tracking was used as the basis for the experiments: Psychology:Jack, R. E., et al. (2009). Cultural confusions show that facial expressions are not universal. Current Biology, 19(18), 1543-1548. Related BBC news article: Facial expressions 'not global' Mayer, R. E. (2009). Unique contributions of eye-tracking research to the study of learning with graphics. Learning and Instruction. Computer Science (HCI):Guan, Z., et al. (2006). The validity of the stimulated retrospective think-aloud method as measured by eye tracking. In Proceedings of the SIGCHI conference on human factors in computing systems. Granka, L. A., et al. (2004). Eye-Tracking analysis of user behavior in WWW search. In Proceedings of the 27th annual international ACM SIGIR conference on research and development in information retrieval. Zhai, S., et al. (1999). Manual and gaze input cascaded (MAGIC) pointing. In CHI '99: Proceedings of the SIGCHI conference on Human factors in computing systems.
Advantages of Using the S1The advantage of using the S1 eye-tracker is that unlike some other eye-trackers, it does not require the user to wear any headmounts or special glasses, nor does it require any physical restraints. Additionally, the hardware is small and portable, and priced so that it can fit within modest research budgets. Interested in learning more? Please contact us. |